If this is about you, then you've come to the right place!
In this article, we'll discuss everything you need to know about welcome emails and why they're a must-have for every email Poland Email Database marketer. We'll also show you 17 inspiring welcome email examples that can teach you a thing or two about how to send welcome emails the right way.
But first, we want to highlight why you should send welcome emails and how they, along with conversion optimization services , can specifically help improve conversion rates. The more you engage with your audience, the better, but welcome messages are especially helpful.
What is a welcome letter?
A welcome email is the first email you send to your new subscribers after they sign up for your email list. They say first impressions count. Welcome emails are a great way to make a good first impression on your audience by connecting with them. You can also use a welcome email series to introduce your brand to your audience in a specific and personal way.
Well, below we'll look at some of the more popular types of welcome emails, but in most cases, you'll want to let your new customers Purchase Email Leads know that you're going to provide value.
Some marketers waste welcome emails. They simply write a welcome email to introduce themselves and thank the audience. That's fine, but you can do much better.
Perhaps you could share an interesting insider tip, or perhaps an introductory coupon that is good for a limited time.
Either way, show your audience that they didn't make a mistake by signing up for your newsletter.
Welcome Letter Statistics
GetResponse research shows that welcome emails have an impressive average open rate of 63.91% and a click-through rate of 14.34%, which is 3 times higher than regular newsletters. Pretty impressive, right?
These are amazing numbers, but I think you can improve them. By targeting the right consumer at the right time, you can increase your open and click-through rates.
Related Reading :
32 Email Marketing Stats That Will Dramatically Increase Your Conversions
Why should you send a welcome email to your newsletter subscribers? How important is it?
Why should you send a welcome email to new subscribers?
Welcome emails are a virtual handshake of sorts, welcoming new subscribers and thanking them for connecting with your brand.
Most new subscribers will be waiting for an email immediately after signing up, confirming that they are now part of your mailing list. Therefore, it is extremely important that you send a welcome email, as this also sets the stage for future communication.
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